![tony bennett lady gaga commercial tony bennett lady gaga commercial](https://static.highsnobiety.com/wp-content/uploads/2014/11/lady-gaga-tony-bennett-hm-magical-holidays-01-320x180.jpg)
With the tagline "You never know who you'll meet at Barnes & Noble," the company hopes that the ad will attract new customers. Lady Gaga gives Bennett a jazz book, while he, in return, hands her a fashion book. Eventually the pair bump into each other and exchange gifts. They both separately break into song, singing the classic 1944 song "Baby It's Cold Outside" while browsing the festively decorated shelves in the store. In the video, included above, Tony Bennett and Lady Gaga can be seen entering a Barnes & Noble store while snow drifts festively outside the windows.
![tony bennett lady gaga commercial tony bennett lady gaga commercial](https://www.rollingstone.com/wp-content/uploads/2018/06/rs-165004-451670708.jpg)
Lady Gaga & Tony Bennett starring in Barnes & Noble holiday campaign | /R4Za83BphJ Riggio had reportedly seen Tony Bennett and Lady Gaga perform together, and enjoyed the personal chemistry the two singers shared. He further asked if Bennett would mind joining Lady Gaga in the new commercial, as the singing duo had released a collection of classic duets dubbed "Cheek To Cheek" back in 2014.
TONY BENNETT LADY GAGA COMMERCIAL TV
Amazon's share of both physical and digital book sales is reportedly still increasing steadily, and at present, stands at 68 percent of the market.Īccording to the Wall Street Journal, Riggio is a long time personal friend of singing star Tony Bennett and he asked him if he would be willing to participate in the new TV ad. Lady Gaga is a pop-cultural phenomenon, whatever she turns. "The idea of the meeting place, the piazza, is so much of what we've become across the country."īarnes & Noble has massive competition from the book retail and multiple product selling giant, . Ryan will also talk to the Oscar winner about her own experience with bullying and her friendship with fellow musician Tony Bennett. The Hollywood Reporter quotes Riggio as telling the media he had been thinking about "physical books, digital books, future store concepts, and the essence of what it is about us that makes us who we are." Watch Lady Gaga and Tony Bennett's new Barnes & Noble holiday ad! /u3WhX3hWdU Even the company's digital content sales, a vital aspect in this modern technological age, had dropped by 28 percent. Retail revenue at the bookstore giant has reportedly declined 1.7 percent in the fiscal first quarter.
TONY BENNETT LADY GAGA COMMERCIAL PROFESSIONAL
He came up with a brand new ad, featuring two well known, and professional singers as its stars. Riggio has decided to give Barnes & Noble an image makeover in time for the upcoming, and hopefully profitable, holiday season. Reportedly Riggio has not been CEO of the world's largest bookstore chain for over a decade however, he did remain as chairman of the company and is still the largest shareholder. has been keeping a low profile in recent years. Leonard Riggio, the 74-year-old original boss of Barnes & Noble Inc.
![tony bennett lady gaga commercial tony bennett lady gaga commercial](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/08/28/12/gaga-bennet.jpg)
To keep up with the heavy competition during the upcoming holidays, bookstore giant Barnes & Noble has released a commercial showing Lady Gaga and the veteran singer meeting up in a bookstore and bursting into song.
![tony bennett lady gaga commercial tony bennett lady gaga commercial](http://images5.fanpop.com/image/photos/26000000/Lady-Gaga-ft-Tony-Bennett-The-Lady-Is-A-Tramp-lady-gaga-26037237-1280-720.jpg)